Role: Lead Audience Producer, QueerAF
Freelance: Six months of freelance contracted work, two days a week
Location: Remote-based
Pay: £30,000 - £35,000 FTE, day rate of £115-135 DPE
Description
Could you lead on transforming a 4000-word newsletter that helps people understand the LGBTQIA+ world into informative Bluesky threads?
Design a bold set of Instagram slides that people can use as a launchpad to discover more and encourage people to deep dive on the subject in a podcast?
Could you whip up a short video with a cliffhanger, leaving people wanting an in-depth explainer in a newsletter?
Fascinated by the open web, and the potential to build audiences to drive impact for the LGBTQIA+ community. To create a new way to tell queer stories and move away from reliance on big tech companies who filter queer content?
We’re looking for a senior audience producer to help QueerAF develop our newsletter audience by connecting with new audiences and publishing our award-winning content in innovative new ways.
Reporting to QueerAF’s founder, the Senior Audience Producer will deliver QueerAF’s unique approach to journalism and content creation by leading on taking our weekly newsletter to new audiences through a wide variety of channels and platforms.
You’ll be keen to help us generate membership funds from this work so we can run our not-for-profit publisher that runs mentoring, commissioning and career development schemes.
Our newsletter, which goes out every Saturday morning, is our most important asset. Your job will be to love seeing the newsletter grow as much as we do. You'll also help develop the audience of our high-production award-winning documentary podcast too, which started our brand over eight years ago.
You’ll play a crucial part in guiding our audience’s journey from discovery to social media followers and into readers, advocates, and then paying supporters of our work.
At QueerAF, you’ll help people skip the doom scrolling but still keep track of the latest queer content whilst working for a not-for-profit publisher with a purpose - to change the media and empower a new generation of LGBTQIA+ creatives.
We’re particularly interested in hearing from marginalised queer creatives, including (but not limited to) lesbian, bi+, Trans+, non-binary, Black, Asian, racialised communities and disabled applicants.
Key tasks and deliverables
- Grow the audience of our free newsletter and podcast through outreach, collaborations and creative content.
- Develop cross-promotion opportunities and content partnerships by developing relationships with other LGBTQIA+ creators and newsletters for QueerAF’s channels
- Repurpose our weekly newsletter and other QueerAF platform content to Instagram, Bluesky, TikTok, LinkedIn and other social networks to introduce our journalism and content to users on other platforms
- Engage and grow QueerAF’s social media followers as one part of a strategy that converts them to newsletter readers
- Create cyclical ‘cliffhanger’ content that drives social media users to our newsletter and vice versa (whilst offering value as stand-alone content)
Background
Essential
- Experience using content and relationship building to convert people into free and paid subscription/membership audiences
- Understanding of media law
- Experience developing journalistic content
- You've read QueerAF's newsletter sign up here…, and listened to our podcast
Desirable
- Audience development from social media to other platforms like YouTube, Discord and podcasts
- Background in journalistic roles or relevant training is helpful, but so is a background in creating engaging content for diverse audiences
- Experience with Canva or other social media editing tools
- Access to your own hardware
- Understanding or having worked before with the IMPRESS Standards Code
Details
- We’re looking for a freelance contractor to work two days a week with us.
- We work remotely and are happy to discuss flexible hours or splitting this time across a working week.
- This role is for six months, with a four-week probation period with potential to extend
- All QueerAF creatives and freelancers must abide by our editorial policies and contributor guidelines.
Remuneration and benefits
We’re a community interest company that has locked our profits and assets into supporting emerging and marginalised LGBTQIA+ creatives.
For this role, we’re offering:
- £30,000-35,000 FTE, day rate of £115-£135 DOE
IMPRESS Standards Code
We’re regulated by IMPRESS because we believe it makes a media landscape that is much stronger and safer for all marginalised communities. We believe in equal opportunities and, in particular, wanted to flag this part of the code, which all QueerAF contributors must follow:
4.1. Publishers must not make prejudicial or pejorative reference to a person on the basis of that person’s age, disability, mental health, gender reassignment or identity, marital or civil partnership status, pregnancy, race, religion, sex or sexual orientation or another characteristic that makes that person vulnerable to discrimination.
Applying
We’re driven by lived experience at QueerAF. As such, we try not to be prescriptive of what we expect from our queer creatives.
That said - we have a strategy and an idea of what we’d like you to focus on when you start.
And so, for your application, we’d like to know, if you had free rein, what would you do to grow our newsletter?
Send a cover letter setting this out, a CV and a portfolio or links to previous relevant work to soareyou@wearequeeraf.com with the subject:
Audience Producer Application | Your Name
Deadline is 11:59pm August 31 2025, interviews w/c Sep 1st
